The creative director and designer your team doesn't have.
Most growing companies reach a point where they need senior creative leadership — someone who can own the visual storytelling, elevate the brand, and deliver work that actually moves people. But hiring a full-time creative director is a significant commitment. And agencies are expensive, slow, and impersonal.
There's a third option.
Who I work with
I partner with ambitious tech, media and entertainment companies who have a story to tell and need a senior creative to help them tell it — consistently, beautifully, and without the overhead of an agency or a full-time hire.
Many of the best technology companies I've worked with face the same challenge: they're so close to their own product that they struggle to communicate its value to the outside world. The language that makes sense internally — the features, the infrastructure, the technical differentiation — doesn't translate into something customers or investors feel.
That's where I come in. I help companies step back from their own expertise, find the human story inside their product, and tell it in a way that's clear, compelling and visually memorable. Not dumbed down. Distilled.
You might be a growing SaaS company whose product videos don't yet match the quality of your product. A media brand that needs a senior creative partner who understands both storytelling and design systems. Or a marketing team that's tired of briefing agencies and never quite getting what they imagined.
What working together looks like
Every engagement is different, but most of my best client relationships follow a similar pattern.
We start with a conversation about where your brand is and where it needs to go. From there I work as an embedded senior creative partner — handling brand film, motion design, animation, editorial and creative direction personally, from brief to delivery.
No handoff chain. No account managers. Just one senior creative who owns the work, understands your world, and is reachable when you need them.
Some clients come to me for a single project. Most stay.
What I bring
Twenty-five years of experience building visual brands and telling product stories for some of the world's most recognised companies — from Syfy, HBO and NBC to IBM, Anthropic and Rockefeller Capital Management.
An Emmy Award. A cinematic sensibility that turns briefs into films rather than videos. And an AI-augmented workflow that delivers senior-level creative thinking faster and more efficiently than a traditional agency ever could.
My work ranges from multimillion dollar network rebrands to SaaS product launch campaigns. The thinking is always the same — big picture strategy, pixel perfect execution.
Let's talk
The best way to find out if we're a good fit is a conversation. No commitment, no pitch deck — just a straightforward discussion about what you're trying to build and whether I'm the right person to help.
getcoulson@gmail.com
+1 917 655 8265
