Design, motion and film for product and brand storytelling
An independent creative practice led by James Coulson
You know what you've built
The challenge is making everyone else understand why it matters
Cogent turns complex ideas into clear, human stories
Selected Work
Visual & campaign direction
Visual and campaign direction for Claude's AWS re:Invent launch.
View case study →What Cogent does
Strategy & Creative Direction
Brand strategy, creative direction, concept development, campaigns, storytelling.
Design
Art direction, visual systems, brand design, storyboards, product & information design.
Motion & Film
Motion design, animation, editorial, live action, CG / VFX direction.
Senior creative direction
Hands-on execution
Scale when needed
Cogent stays deliberately small. James stays close to the work from the first conversation through execution and delivery, using creative AI where it adds value to exploration, iteration and production, and bringing in trusted collaborators, specialists and production partners when a project needs more scale.