USA Rebrand

USA Network launched a new branding campaign (including a new logo) and slogan, "Characters Welcome". The slogan was designed to help emphasize the wide range of programming the network offered, and to help USA Network establish itself more prominently as a brand. The launch of the campaign featured promos themed around the daily lives of characters from the network's programs.

Produced at Imaginary Forces

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Role Art Director + Designer

 
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