SevenRooms : Turning Brand into Motion

SevenRooms is a guest experience platform built on a simple but powerful idea: hospitality should feel personal. Their brand centers on helping restaurants create moments where guests feel seen, remembered, and valued — turning meals into memories rather than transactions.

I was brought in by SevenRooms’ Creative Director to help translate this philosophy into a living system of editorial, motion, and design across social, digital campaigns, and paid media.

My role wasn’t to define the brand — it was to bring it to life consistently, at scale, and in motion.

The Challenge

SevenRooms had already invested in a thoughtful brand platform rooted in cinematic storytelling, emotional connection, and insider hospitality credibility.

What they needed was a way to express that brand across high-volume marketing output without it dissolving into generic SaaS content.

The work had to:

• Feel editorial rather than promotional

• Support both brand storytelling and product clarity

• Scale across multiple formats without losing tone

• Maintain warmth and personality while still communicating expertise

In short: make sure even the smallest asset still felt unmistakably SevenRooms.

Approach

The SevenRooms brand leans into the idea that dining is emotional and relational — not just functional.

My role was to ensure product messaging always connected back to that human layer.

This meant:

• Structuring copy and sequences so features supported stories

• Framing product moments as enablers of hospitality, not endpoints

• Maintaining a tone that balanced warmth, wit, and authority

The goal was for every asset to feel like it belonged to a larger narrative universe.

Motion & Animation

Motion became the primary tool for reinforcing brand tone.

Rather than using fast, templated SaaS animation, I focused on rhythm and atmosphere:

• Edits that felt paced like storytelling rather than ads

• Transitions that guided attention instead of decorating frames

• Product moments that appeared naturally inside narrative flow

The intention was for motion to feel less like “animation” and more like a continuation of their editorial language.

Design System Application

SevenRooms’ visual system is deliberately restrained — neutral, elegant, and designed to let photography and narrative moments lead.

My role was to extend this into scalable layouts for:

• Social placements

• Performance marketing assets

• Video compositions

• Campaign variants

Each asset had to feel connected to the system, even when produced quickly.

Consistency wasn’t just visual — it was emotional.

Execution

The collaboration covered:

• Social video campaigns

• Display and paid media

• Product storytelling visuals

• Editorial-led animation pieces

• Campaign support assets

Everything was designed to function individually, but also reinforce a unified brand experience.

Outcome

The work helped SevenRooms express its brand more consistently across fast-moving marketing channels.

Instead of feeling like disconnected outputs, the content supported a coherent narrative — one rooted in personalization, memory, and the human side of hospitality.

The system allowed their team to move quickly while keeping tone, pacing, and visual language aligned.