Creative
Director &
Designer
Five disciplines, one point of view — from strategy and concept through design and execution.
Brand Strategy & Identity
Defining how a company or network looks, sounds and behaves, then building the systems that keep it consistent as it scales across broadcast, print and digital.
Design & Visual Systems
The visual language underneath the work: typography, layout, print and environmental design, the craft that holds a brand together at any scale.
Product Storytelling
Turning complex platforms and product ideas into stories a non-technical audience actually follows, and remembers.
Motion & Film
Brand films, campaigns and broadcast design, from a single hero spot to a full network launch package.
Creative Leadership
Building and running creative teams, pitching new business, and directing outside vendors and agencies so the work stays consistent under one clear point of view.
Selected Work
View all work →Anthropic
Visual campaign storytelling for Claude, translating enterprise AI into a clear, human narrative.
SevenRooms
An ongoing motion and editorial partnership translating product features into premium brand content.
Syfy
Network rebrand and on-air visual system, built for a network in cultural transition.
IBM
A technology storytelling film translating big data infrastructure into a clear visual explanation.
Other America
A directed documentary series — storytelling depth beyond commercial work.
NBC Winter Olympics
Broadcast brand-systems design for one of the most watched live events in the world. Emmy Award.
Case studies show the thinking. This is the range underneath it.
Liga MX — Street Flyposters
Honeydew — OOH
Superior Construction — Print
Nice Shoes — Packaging
View to the Future — Editorial
Senior creative partnership. Without the agency overhead.
Companies often reach a point where they need senior creative input, across brand, product and motion. Someone who can build the identity, shape the narrative and create work that genuinely moves people. Hiring a full-time creative director is a significant commitment. Agencies can be expensive and often removed from the work itself. There is another way.
Projects
Concept-to-completion creative work across brand, design, product storytelling and motion, scoped and priced per project.
Ongoing Partnership
Flexible senior creative support for a team that needs more capability than it currently has in-house. This is how the SevenRooms and SearchStax relationships work today.
Creative Direction
Senior thinking, concept development and creative leadership brought in for a specific project, pitch or moment, without a long-term commitment.