Showtime Anytime was Showtime's TV Everywhere service. It gave subscribers the network's original series, films and sports on their own devices, from Dexter, Homeland and Shameless to feature films and championship boxing. It launched on iPad in January 2012, as premium networks raced to follow HBO GO onto mobile, and was available through providers such as Verizon FiOS and AT&T U-verse.

I joined as creative director in 2012, as the service was expanding beyond its first platform. My role was creative direction and design for the product's user interface, user experience and visual design across platforms and devices. That meant shaping how the experience translated from iPad to iPhone and to Android phones and tablets, each with its own screen sizes, conventions and constraints, while keeping it unmistakably Showtime.

I worked closely with Showtime's Product Development and Product Management teams on new features and platform launches, presenting creative concepts and helping turn product requirements into clear, usable design. The Android phone and tablet versions launched that October. I also directed the external application vendors and creative agencies building the apps, and stayed hands-on in the visual design myself.

Beyond the interface, I directed the development of the digital assets and copy that supported the service, for both editorial and promotional use. That kept the experience consistent everywhere a subscriber met it, from the first promo to the app itself.