IBM Big Data

Role Designer + Director

Directors cut (2 minutes) of an 8-minute film commissioned by IBM. 

IBM commissioned an 8-minute film to tell the story of how Big Data is handled at IBM Power Systems, and as both a Creative Director and a designer, I had the privilege of working on this project. Our goal was to take the viewer on a journey through various innovative technologies employed by IBM, despite the lack of visual reference for the products and abstract content.

One of the significant challenges we faced was conveying a cohesive story that was both clear and engaging to the audience. To achieve this, we used a combination of design techniques, data visualization, and storytelling to turn these abstract concepts into something that was both visually appealing and easy to understand.

The result was a film that showcased IBM's expertise in handling Big Data in a way that was both compelling and informative. It was an opportunity to demonstrate my passion for creative problem-solving and visually captivating storytelling while collaborating closely with the client to bring their vision to life.