ID Bodycam

Role Creative Director + Live Action Director + Designer

About the show

Since 2014, body cameras on many Patrol officers have been mandatory, resulting in a gripping new source of real footage, which reveals the shocking reality of life on the streets for law enforcement officers. 

BODYCAM tells their stories in unflinching detail, offering in-the-moment authenticity with a unique, intimate perspective. With powerful backstories delivering an intense emotional punch, BODYCAM is a thrilling, intimate portrayal of crime as experienced by the officers on the front line.

The brief was to create a campaign for this new series that takes viewers on the front line with police officers and gives them an in the moment, tension-filled experience as they watch unedited bodycam footage of crimes play out before their eyes. 

A promo package was created utilizing a mix of live action elements, interviews and footage from the Bodycams. The visual concept of the campaign built on the words “Their cameras get you close, their stories get you closer”. Macro shots where utilized to visualize the ‘close’ aspect and help build narrative in the promo. The idea of zooming closer was inspired by the camera zoom effect often employed in computer games that take you from 3rd person to 1st person perspective.