Role Creative Director
Creative Director overseeing full rebrand of SCI FI Channel to SYFY. Purpose was to create an ownable brand (rather than genre) whilst appealing to a broader audience. Rebrand included bespoke typeface, logo design, brand films, idents and navigation system used across TV, web, social media and print.
Brand film invites viewers into a celebratory house party populated with rooms inspired by the Channel's original programs and characters. The film was designed to be modularly deconstructed into 10 and 5 second network idents. Logo Idents where also created.