Role Design Director
Design Director overseeing full rebrand of SCI FI Channel to SYFY. Purpose was to create an ownable brand (rather than genre) whilst appealing to a broader audience. Rebrand included bespoke typeface, logo design, brand films, idents and navigation system used across TV, web, social media and print.
The rebrand was a multimillion dollar execution with multiple vendors via the UK: Proud Creative (Identity), 4 Creative (Brand Film), Man vs. Machine (Logo Idents).
Brand film invites viewers into a celebratory house party populated with rooms inspired by the Channel's original programs and characters. The film was designed to be modularly deconstructed into 10 and 5 second network idents. Logo Idents where also created.
Onscreen brand packaging elements
Print with brand navigation system
Bespoke font design
Brand navigation system
Brand Guidelines sample
Branding across devices