SYFY Rebrand

Role Design Director

Design Director overseeing full rebrand of SCI FI Channel to SYFY. Purpose was to create an ownable brand (rather than genre) whilst appealing to a broader audience. Rebrand included bespoke typeface, logo design, brand films, idents and navigation system used across TV, web, social media and print.

The rebrand was a multimillion dollar execution with multiple vendors via the UK: Proud Creative (Identity), 4 Creative (Brand Film), Man vs. Machine (Logo Idents).

Brand film invites viewers into a celebratory house party populated with rooms inspired by the Channel's original programs and characters. The film was designed to be modularly deconstructed into 10 and 5 second network idents. Logo Idents where also created.

Onscreen brand packaging elements


Print with brand navigation system


Bespoke font design


Brand navigation system


Print Stationary


Brand Guidelines sample

Branding across devices