Role Creative Director + Designer
In-store film describing a complex narrative of how the new Reebok ActivChill fabric works to wick moisture away and cool the wearer.
The film represented multiple challenges. The abstract technology had to be visualized into a cohesive story and work without audio for in-store display. The film also had to provide cohesion with the print campaign.
Printed collateral released in conjunction with motion piece as part of ActivChill branded promotion.