CBS Sports Rebrand
Logo and branding identity for CBS Sports. Cohesive concept and design language that translates to any sport including college basketball, pro tennis and PGA golf. A sports identity based on a shared pulse or wave of experience. From the athletes to the stadium fans to the viewers at home, all participate in the excitement and tension throughout a game. The new open personifies this concept with a breathing, living pulse that unifies the iconic graphics and live-action game footage. An aggressive track with powerful brass drives the visual rhythm, juxtaposing portraits of the top players, archival NFL footage of teams, plays shown in bullet time, and shots of excited fans against stylized red, white and blue graphics, an homage to the new CBS Sports logo.
Produced at Imaginary Forces